self serve frozen yogurt machines

Starting A Frozen Dessert Business

Starting a Frozen Dessert Business

If you’re thinking about starting a frozen dessert business, ice cream shop or gelato store then you’ve picked a great time to get into this exciting business. There are many wonderful opportunities and options to consider when entering this business venture. This article will give you some things to think about and some things you might not have thought about when starting a frozen dessert business.

Know the the Competition
Before anything else, find out if there is a demand in your chosen area. If there is already a store in the neighborhood then explore their products and offerings to see if you can offer anything different. Just because there is already a store doesn’t mean you can’t open a new one and do things differently or better.

Get a Plan
Before you get into the nitty-gritty of figuring out costs, you’ll need a solid plan on what type of ice cream/frozen yogurt shop you’re planning on opening. There are two types that you can look into: a self service shop or full service shop. Full service means you and the machines are behind the counter creating desserts for customers. Typically you can charge customers a set price for certain sizes and products for this type of set up. A self-service store allows your customers to pour their own product and choose their own toppings. Typically with this type of set up you’ll charge your customers per weight.

Consider Costs
Keeping costs low and yielding profits is the goal of any business.  It will be no different with your ice cream shop, however, you’ll need start-up capitol to get your store off the ground first.  Estimates to start a new store range anywhere from $10,000 to well beyond $50,000. But start-up costs aren’t the only thing to consider. You’ll need to get a grasp on the operational costs involved in running the day to day. Supplies, inventory, rent, electricity all need to be considered into this factor. If you plan on hiring employees you’ll need a plan on how to pay them and train them. Basically, you’ll need to know how much product you’ll need to sell every month to cover your expenses and turn a profit. Financing, whether through a bank or personal savings, will be a major hurdle figure out. How much you need to open the shop and support the operations until you start turning a profit will be something your investors may need to know before they loan you the money.

LocationStarting A Frozen Dessert Business
Obviously location will play a big part in the success or your store. If there is already a competitor within a mile or two then you may need to really consider the location a little harder as you don’t want to be in an already saturated market. However, if that location is in a busy shopping area with a lot of foot traffic, is near other attractions or has high traffic, it could be an ideal location. You may be able to secure a lease from a property owner who has all the proper zoning a codes in place already, which could save you time and effort in the next step.

Local City Rules
Business rules and taxes vary from state to state, city to city. Having the correct paperwork, licenses and building permits will be necessary. Food services will need special licenses and permits from the health department showing your restaurant is clean and able to prepare and serve food safely. Meeting building and zoning requirements will all vary from city to city. Also, insurance can never be overlooked, so do your research on what type is needed and how much. Though this process can frustrating and terribly slow, it is vital when starting a frozen dessert business.

Equipment
The equipment you use to make and serve your product will have a huge impact on your customers and your shop. When it comes to choosing your equipment, you’ll be presented with many options and choices. Knowing the different kind of machines, like gravity vs pressurized will play into what kind of store you plan to open (full service vs self service). The cost of machines can vary greatly but investing in higher end machines upfront, like the Electro Freeze brand, will mean less expense down the road. These machines will break down less, require less maintenance, provide a consistent product and deliver on quality. Be sure to partner with a distributor who can provide you the necessary resources to install, maintain and service the machines. Having a relationship with a company like Electro Freeze Ohio not only means your store and customer needs will be met from concept to completion but any future consultation, part or supplies can be fulfilled as well.

 

Suppliers

Having the right relationship with a food service supplier will help keep costs low and keep your product consistent.  The choice of ingredients and mix you use will determine the taste for your store. Not only will they be able to provide you with the food ingredients but also other supplies like cups, spoons, napkins and cleaning supplies. Initially, you’ll need to decide on whether to use a dry mix or a liquid mix to make your product. Deciding between the two will align with your type of store, your machines, your costs and taste of your product.

Design and Branding

Branding is what will create loyal customers. The concept and layout of your store will have a huge impact on the return rate of your customers. You want to create a destination, not just another ice cream shop. Colors, layout, furniture and design will all work together to make a comfortable, friendly and inviting environment for your customers. When it comes to branding your store, start with the name and logo. The colors chosen for your logo should flow throughout the environment of the shop and the products you create. Nothing will create customer loyalty like branding your own products – make sure all your novelty products that you sell have carry your logo on it.

As you can see, there are a lot of things to think about and consider when starting a frozen dessert business. Running a business requires, time, money, commitment and resources. Luckily, there are companies like ADI EF that can help you with all of this. From your initial concept to serving customers, they can help with the entire process. Talk to them before taking your next step.

 

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ice cream shop success

Ice Cream Shop Success

Ice cream shop success – Making your ice cream shop profitable.

There are a lot of searches online on how to open an ice cream shop, but very little online searches on how to make that ice cream shop a success. I guess a lot of people just want to open an ice cream shop and not have to worry about making it profitable. If you’re reading this, you’re different. You want to make your ice cream shop a success and turn a profit!

With over 30 years experience in the frozen dessert industry ADI Electro Freeze has helped thousands of ice cream shop owners achieve success throughout the years. So, here are some tips to make your frozen dessert shop a profit center.

The most successful frozen dessert businesses always have something in common.

  1. They make their own frozen dessert products!

Our customers that achieve the greatest ice cream shop success are the ones who also create their own unique products. Whether it be an Italian Ice, ice cream or gelato, each recipe or flavor you make is like your own taste brand. The food business has changed, people now prefer unique, custom, quality homemade products as opposed to processed products through huge companies that you can buy anywhere. Creating your own brand let’s you get more creative and gives you the ability to create distinct and memorable flavors your customers will only be able to get at your place. It allows you to be  different than your competition and dominate them on flavors, taste, uniqueness and experience.

 

2. They Invest in the right equipment

Believe it or not, using the right equipment will have a huge impact on your overall business. The machines are the backbone of your business and should be considered with care. A machine that costs a little more upfront will pay huge dividends down the line as it will eliminate costly breakdowns, repairs and downtime with your products. Electro Freeze machines are the premiere commercial ice cream machines on the market and produce a product far superior to competitors brands. Using quality commercial ice cream machines like Electro Freeze will make your product taste better more consistently. Plus the quality craftmanship of the machines means they can take the constant wear and tear of every day use, thus saving you in down time costs.

 

3. They train their staff

It’s best to have some sort of procedures and training in place when dealing with customers. You want your store to be unique in the way your employees treat customers. The way employees greet and  say goodbye to customers goes a long way. Having friendly employees along with a clean inviting shop makes for a more memorable and fun experience for the consumer. Be aware of how your employees interact with customers, all it takes is one poor interaction with a disheartened employee to ruin a relationship with a customer.

 

4. They create their own brand

Ice cream shop success means your creating your own brand of products. Creating your own brand sets your store apart from your competitor and allows people to instantly identify your shop. Your own brand means distinct taste, flavors and branding that only your store can provide.  You can increase sales by selling and promoting your own handcrafted product. As an owner, it means your in complete control of your own ingredients and consistency of product. Not only do the shops produce to sell on-site but they package the products so people can take it home as well. Part of creating your own brand will be to create your own packaging, this will make your shop instantly recognizable.

 

5. They control product and supply costs

Take some time every quarter to review how much you’re paying for your product and supplies. Review your process, look to lower your cost when buying product and supplies. Buying ingredients as soon as you run out of something may not be the best approach if you can buy it in bulk and have it on hand. Seasonal items like fruit could be sourced locally when in season. Keep in mind the age and performance of your machines. If one machine is constantly breaking down and costing you in repairs, it might be time to upgrade the machine.

 

6. They adjust price points

Pricing your product right is key for staying competitive and making profits. Use data that you collected over the years to adjust prices. Focus on selling a high quality product first and then use data to adjust your prices accordingly. High quality means one thing to the customer: value. The product you serve and the service you give to the customer is unique and should never be compared to the store down the block. This is your formula and with it you’ll never have to worry what your competitor down the block is selling an ice cream cone for. They don’t have your product, nor do they provide the experience you provide.

 

Though these quick tips can help you get started on your ice cream shop success, they’re just scratching the surface when it comes to creating profits for your shop. If you want more tips or need help with any of the above, contact us and we’ll be happy to help.

Frozen Yogurt Equipment in Ohio

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Electro Freeze Ohio Open House 201

Electro Freeze Open House 2017

Electro Freeze Open House

February 19 & 20, 2017 from 10-4

Soft serve, frozen yogurt, slush, shake, batch and frozen beverage machines plus much more.

Show Special – Parts 10% OFF

ADI Showroom

8628 Cotter Street, Lewis Center, Ohio 43035

For Directions and RSVP: 800-783-2106

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