How Important Is Creating The Right Ice Cream Shop Menu?
Very. Since we are all complex individuals, let us start off by saying there is no ideal menu to suit everyone’s needs. However, a menu is such a big part of the success of your store that you should put a lot of thought, effort and attention into when first creating it.
Menu is Marketing
Menu is just a list of products and prices. Your menu is your branding. It’s something they read in the store and something they may take with them. For that reason alone it makes sense to have your branding and logo on it. Imagine when they take that menu home and hang it on their refrigerator, everytime they walk by and see your logo on that menu they’ll be reminded of your delicious creations.
Menu Matches Culture
When designing your menu keep in mind the culture of your store. The menu should reflect the personality and fun culture that makes up your store. Make sure it reflects the atmosphere you’ve built inside the store and has some character as a stand-alone piece. Remember menu matches culture and the dishes you are displaying on the menu should reflect that.
Help customers see the creations you offer by including pictures in your menu. Pictures sell and they can really help you sell the creations you can’t have out on display all day. This is a very visual business and pictures can be a big part of your marketing. Beyond pictures for your menu you should be thinking about your social media channels and using your pictures to attract new customers.
Though you want a visually unique menu that stands out, it’s important to clearly lay the content out. The last thing a customer wants is to be confused when reading the menu. Remember, people read left to right so you might want to think about placing the higher end items or best selling items on the left so people read them first. Product placement and legibility can have a big effect on sales for the best products you offer.
Keep the focus on the product and not on the cost. You can avoid tire kickers and price shoppers by ditching the prices on the menu. If you do put prices on your menu, you should think about eliminating the dollar sign. The dollar sign can have psychological impact on the customer to avoid higher end products. Remember to always due your diligence and see what the competition in your area is charging. This doesn’t mean you have to charge less, it just gives you a measure of price but does not take into account creativity and ingredients.
Be creative, don’t be boring and copy other people’s creations. One of the best parts of owning your own shop is that you can get creative and experiment with your own creations. You can be an artist and create your own editable masterpieces that will keep customers coming back. Make your products and business stand out from the rest. Use different ingredients and flavors to create unique products that customers can only get at your place.
You’ll want to make sure you get creative with your words when describing your creations. Don’t just settle for a direct description of what it is, try to convey how it will taste or how they will feel after while eating it. Get your thesaurus out and start using some delicious adjectives to describe the items throughout the menu. Think carefully about how you describe your sizes as well. Could you use something other than just small, medium or large.
It’s going to be important to review your menu every season to review what’s selling and not selling well. Analyzing your menu every year allows you to adjust your products, ingredients and pricing. If something didn’t make you money last year perhaps eliminate it this year. By constantly monitoring and adjusting your ice cream shop menu you’ll be setting yourself up for future success.
Milkshakes are a great way to add profit to your store while satisfying cravings for your customers. You would be hard pressed to find any customer that does not like a milkshake, no matter what flavor it is. Milkshakes are great standalone products but can also be used as an upsell product to your main offerings.
You might think all milkshakes are created equally as good as the next one since the fundamental ingredients are milk and ice cream mixed together. However, that simply is not the case. Many factors can go into creating the perfect shake including quality ingredients but more important than that is to have the right milkshake equipment for the job. To make a good milkshake, the consistency has to be right and if you don’t have the right milkshake equipment to blend the ingredients together the consistency will be too little or too less.
If you run a frozen dessert shop or restaurant with milkshakes on the menu, then having the right milkshake equipment to meet the demand of customers will be essential. When it comes to milkshake equipment you’ll have your choices of models, sizes and options so it will be important to know what kind of demands the machine must meet for your operation. For instance there are machines that pull double duty, acting as a soft serve machine and a milkshake dispenser in one. If space is an issue, you’ll also have the choice of a standing machine or counter top machine. Furthermore, like other soft serve machines, you’ll have the choice of a pressurized machine or a gravity fed machine.
Take a look at some of the features and advantages of the machines below. If you have any questions regarding the milkshake equipment below or any questions in regards to your frozen dessert shop, then give us a call: 1-877-230-0709
- A soft serve, plus milkshake machine.
- You get 2 machines in 1.
- High volume, high quality product.
- Hand-made consistency every time.
- Dispense head mounted mixer.
- Quick and consistent delivery
CS705 Flavor Injector
- 5 Flavors
- No CO2 required
- Quick connections
- Easy syrup adjustments
- Few parts to disassemble and clean
- Compact machine
- Small Footprint