How Important Is Creating The Right Ice Cream Shop Menu?
Very. Since we are all complex individuals, let us start off by saying there is no ideal menu to suit everyone’s needs. However, a menu is such a big part of the success of your store that you should put a lot of thought, effort and attention into when first creating it.
Menu is Marketing
Menu is just a list of products and prices. Your menu is your branding. It’s something they read in the store and something they may take with them. For that reason alone it makes sense to have your branding and logo on it. Imagine when they take that menu home and hang it on their refrigerator, everytime they walk by and see your logo on that menu they’ll be reminded of your delicious creations.
Menu Matches Culture
When designing your menu keep in mind the culture of your store. The menu should reflect the personality and fun culture that makes up your store. Make sure it reflects the atmosphere you’ve built inside the store and has some character as a stand-alone piece. Remember menu matches culture and the dishes you are displaying on the menu should reflect that.
Help customers see the creations you offer by including pictures in your menu. Pictures sell and they can really help you sell the creations you can’t have out on display all day. This is a very visual business and pictures can be a big part of your marketing. Beyond pictures for your menu you should be thinking about your social media channels and using your pictures to attract new customers.
Though you want a visually unique menu that stands out, it’s important to clearly lay the content out. The last thing a customer wants is to be confused when reading the menu. Remember, people read left to right so you might want to think about placing the higher end items or best selling items on the left so people read them first. Product placement and legibility can have a big effect on sales for the best products you offer.
Keep the focus on the product and not on the cost. You can avoid tire kickers and price shoppers by ditching the prices on the menu. If you do put prices on your menu, you should think about eliminating the dollar sign. The dollar sign can have psychological impact on the customer to avoid higher end products. Remember to always due your diligence and see what the competition in your area is charging. This doesn’t mean you have to charge less, it just gives you a measure of price but does not take into account creativity and ingredients.
Be creative, don’t be boring and copy other people’s creations. One of the best parts of owning your own shop is that you can get creative and experiment with your own creations. You can be an artist and create your own editable masterpieces that will keep customers coming back. Make your products and business stand out from the rest. Use different ingredients and flavors to create unique products that customers can only get at your place.
You’ll want to make sure you get creative with your words when describing your creations. Don’t just settle for a direct description of what it is, try to convey how it will taste or how they will feel after while eating it. Get your thesaurus out and start using some delicious adjectives to describe the items throughout the menu. Think carefully about how you describe your sizes as well. Could you use something other than just small, medium or large.
It’s going to be important to review your menu every season to review what’s selling and not selling well. Analyzing your menu every year allows you to adjust your products, ingredients and pricing. If something didn’t make you money last year perhaps eliminate it this year. By constantly monitoring and adjusting your ice cream shop menu you’ll be setting yourself up for future success.
Ice cream shops across the Ohio valley have been serving America’s favorite dessert (ice cream) to customers for generations. At ADI, we’ve had a lot to do with that as we’ve been delivering quality and reliable hand dipped ice cream machines to storefronts all across the Ohio Valley for many years. There’s a reason the most successful ice cream shop owners across the valley come to us when it’s time for new ice cream equipment or parts – because we are the exclusive dealer of Electro Freeze in Ohio. No other line of ice cream machines have consistently proved themselves in reliability and and product consistency like the Electro Freeze line of frozen dessert machines.
With the variety of ice cream offerings and frozen treats available to everyone nowadays it’s important to note that Electro Freeze makes a machine for whichever product you serve at your ice cream shop. Whether it be water ice, custard, gelato or you go the traditional route and use one of our hand dipped ice cream machines, you can increase profits while maintaining (even lowering) costs with an Electro Freeze machine. An Electro Freeze hand dipped ice cream machine will help you create delicious, authentic, creamy, consistent and flavorful frozen dessert treats like frozen custard, water ice, gelato, sorbets and ice cream. Using an Electro Freeze hand dipped ice cream machine is just the beginning benefit when it comes to creating a genuinely unique product and generating profits in your shop. Combined with ADIEF’s customer focused business-building insights we’ll help you maximize your profits and grow your customer base all without compromising your unique, quality product. Of course, we can only call your product unique and quality if you’re making it on your own with an Electro Freeze machine. To use any other machine would put your product and store at risk. You need reliability, consistency.
You can add more customers with the right machine
Purchasing, renting or leasing a new piece of equipment for your business is a big decision – and a big risk if you don’t choose the right piece of equipment. When choosing the right piece of equipment for your shop you’ll want assurance from the distributor and manufacturer that the machine delivers and adheres to the highest quality standards and support. That’s the kind of commitment you can expect from ADI and Electro Freeze. The great thing about the hand dipped ice cream machines from ADI and Electro Freeze is that the machines are known to be so reliable that little maintenance and replacement parts are needed throughout it’s life cycle. That relates to very little down time (if any) and very little cost associated with the maintenance, repair and replacement parts. That up-time translates into more product you can produce and the more consistent your product will be.
By adding a hand dipped ice cream machine in your store you will have the potential to create just about any dessert for you customer. This means you get to be very creative with you ingredients and flavors because you’ll be making everything from scratch. Whether you want to stick to the traditional flavors of chocolate and vanilla or start producing products to match the trends like organic and vegan products, you’ll be in good hands with an Electro Freeze machine.
Starting a Frozen Dessert Business
If you’re thinking about starting a frozen dessert business, ice cream shop or gelato store then you’ve picked a great time to get into this exciting business. There are many wonderful opportunities and options to consider when entering this business venture. This article will give you some things to think about and some things you might not have thought about when starting a frozen dessert business.
Having the right relationship with a food service supplier will help keep costs low and keep your product consistent. The choice of ingredients and mix you use will determine the taste for your store. Not only will they be able to provide you with the food ingredients but also other supplies like cups, spoons, napkins and cleaning supplies. Initially, you’ll need to decide on whether to use a dry mix or a liquid mix to make your product. Deciding between the two will align with your type of store, your machines, your costs and taste of your product.
Design and Branding
Branding is what will create loyal customers. The concept and layout of your store will have a huge impact on the return rate of your customers. You want to create a destination, not just another ice cream shop. Colors, layout, furniture and design will all work together to make a comfortable, friendly and inviting environment for your customers. When it comes to branding your store, start with the name and logo. The colors chosen for your logo should flow throughout the environment of the shop and the products you create. Nothing will create customer loyalty like branding your own products – make sure all your novelty products that you sell have carry your logo on it.
As you can see, there are a lot of things to think about and consider when starting a frozen dessert business. Running a business requires, time, money, commitment and resources. Luckily, there are companies like ADI EF that can help you with all of this. From your initial concept to serving customers, they can help with the entire process. Talk to them before taking your next step.